Meg Heuhn founded Namaste North with a vision for a yoga studio rooted in community, fitness, and evolution of the body, mind, and spirit.
My role as art director at Flipside involved conceptualizing the brand’s logo, submark, colour palette, pattern, and poster templates. We worked with the lovely and talented Hollie Holden, who executed the brand pattern based on our direction. To support Namaste North in the DIY design of their website and merch, we authored a photo direction document and a detailed brand guidelines book.
Photos c/o Erika N. Hanchar
Meg Heuhn founded Namaste North with a vision for a yoga studio rooted in community, fitness, and evolution of the body, mind, and spirit.
My role as art director at Flipside involved conceptualizing the brand’s logo, submark, colour palette, pattern, and poster templates. We worked with the lovely and talented Hollie Holden, who executed the brand pattern based on our direction. To support Namaste North in the DIY design of their website and merch, we authored a photo direction document and a detailed brand guidelines book.
Photos c/o Erika N. Hanchar
Meg Heuhn founded Namaste North with a vision for a yoga studio rooted in community, fitness, and evolution of the body, mind, and spirit.
My role as art director at Flipside involved conceptualizing the brand’s logo, submark, colour palette, pattern, and poster templates. We worked with the lovely and talented Hollie Holden, who executed the brand pattern based on our direction. To support Namaste North in the DIY design of their website and merch, we authored a photo direction document and a detailed brand guidelines book.
Photos c/o Erika N. Hanchar
Meg Heuhn founded Namaste North with a vision for a yoga studio rooted in community, fitness, and evolution of the body, mind, and spirit.
My role as art director at Flipside involved conceptualizing the brand’s logo, submark, colour palette, pattern, and poster templates. We worked with the lovely and talented Hollie Holden, who executed the brand pattern based on our direction. To support Namaste North in the DIY design of their website and merch, we authored a photo direction document and a detailed brand guidelines book.
Photos c/o Erika N. Hanchar
Meg Heuhn founded Namaste North with a vision for a yoga studio rooted in community, fitness, and evolution of the body, mind, and spirit.
My role as art director at Flipside involved conceptualizing the brand’s logo, submark, colour palette, pattern, and poster templates. We worked with the lovely and talented Hollie Holden, who executed the brand pattern based on our direction. To support Namaste North in the DIY design of their website and merch, we authored a photo direction document and a detailed brand guidelines book.
Photos c/o Erika N. Hanchar