Enid Nolasco is a fellow brand designer and strategist whom I adore—a true business bestie. When she told me she was stuck on her personal rebrand and needed fresh eyes, I was all in. She had a clean and polished foundation to work from but felt the new direction was missing the personality and magic that was so integral to her original brand. She gave me her complete trust to take what she had and run with it, adding in new layers as needed. To support a fully-capable designer, I refreshed Enid's logo and tagline treatment, and created conceptual mockups that she could then execute herself. I set her up with a design plan for her new website, business card, stickers, photo strategy, and social media graphics. The brand features neon lights, high contrast portrait photography, and alchemical elements inspired by the cosmos—an homage to her first company, Witchcraft Branding. Art directing Enid's brand was not only super fun for me, but it inspired Enid to get back into her own creative process, relaunching RAW Made with complete confidence.

Enid Nolasco is a fellow brand designer and strategist whom I adore—a true business bestie. When she told me she was stuck on her personal rebrand and needed fresh eyes, I was all in. She had a clean and polished foundation to work from but felt the new direction was missing the personality and magic that was so integral to her original brand. She gave me her complete trust to take what she had and run with it, adding in new layers as needed. To support a fully-capable designer, I refreshed Enid's logo and tagline treatment, and created conceptual mockups that she could then execute herself. I set her up with a design plan for her new website, business card, stickers, photo strategy, and social media graphics. The brand features neon lights, high contrast portrait photography, and alchemical elements inspired by the cosmos—an homage to her first company, Witchcraft Branding. Art directing Enid's brand was not only super fun for me, but it inspired Enid to get back into her own creative process, relaunching RAW Made with complete confidence.

Enid Nolasco is a fellow brand designer and strategist whom I adore—a true business bestie. When she told me she was stuck on her personal rebrand and needed fresh eyes, I was all in. She had a clean and polished foundation to work from but felt the new direction was missing the personality and magic that was so integral to her original brand. She gave me her complete trust to take what she had and run with it, adding in new layers as needed. To support a fully-capable designer, I refreshed Enid's logo and tagline treatment, and created conceptual mockups that she could then execute herself. I set her up with a design plan for her new website, business card, stickers, photo strategy, and social media graphics. The brand features neon lights, high contrast portrait photography, and alchemical elements inspired by the cosmos—an homage to her first company, Witchcraft Branding. Art directing Enid's brand was not only super fun for me, but it inspired Enid to get back into her own creative process, relaunching RAW Made with complete confidence.